Digital Transformation Roundtable

Zhouyu Wu from Cornell University discusses her research on the effects of rights, contracts, and access in IP: experiments on behavioral mechanisms and licensing structures. 

Welcome to the Digital Transformation Roundtable!  

The Effects of Rights, Contracts, and Access in IP: Experiments on behavioral mechanisms and licensing structures 

Zhouyu (Joy) Wu
Ph.D. Student | Applied Economics and Management at Cornell University

Abstract

Data, a sub-category of information goods, requires particular study as wide-scale data-sharing is a new and growing market. It is a digital good that is costly to collect and curate, challenging to trade due to potential spillovers, and nearly impossible to protect under existing intellectual property (IP) laws. This market is affected by behavioural challenges when decisions are made to create, evaluate, protect, and disseminate data goods.

Empirical evidence of behavioural anomalies is vital in considering current and future inefficiencies in the IP market. Experimental studies can test for the presence of endowment and creator effects; the influence of contract structures on data spillovers; and the sensitivity of innovation outcomes due to data access types. 

Bio

Joy is a 3rd year PhD student at Cornell University’s Applied Economics and Management department. Her research areas are at the nexus of (1) innovation, technology, and intellectual property and (2) behavioural and experimental economics. Prior to joining Cornell in 2015, she was an economic consultant in Chicago, focusing on patent infringement in telecommunications litigation cases. She received her B.A. in Economics from the University of Chicago in 2012.

No registration is needed. Coffee is served from 9.30 onwards. 

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